Approach
My work is focused on solving both users and business needs. I used qualitative and quantitative methods to uncover insights that lead to conceptual solutions for clients within multiple industry verticals. I have developed entire brand systems, enterprise-level websites, B2B products, and mobile experiences for consumers. Each project uses data to hypothesize, testing to validate, and performance to optimize experiences built with multi-disciplinary teams working collaboratively towards a shared creative vision.
Select Projects, 2015-2020
BNY Mellon Website and Digital Brand
Rackspace Brand, Website, and Advertising
IBM Supply Chain User Experience
IBM Grammy CONNECT
IBM Article Templates
Samsung Digital Ecosystem
Verizon Wireless Web Experience
IBM Iconography
Verizon Switchers on Messenger
Samsung Collections
Verizon Wireless: Switchers Online Experience
Audi USA Website Design
MAC Cosmetics Mobile and Site Design
MACK Trucks Website Design