WORK
I am a hands-on design manager and creative director focused on creating brand and product experiences using research, data, and testing. Browse some of my most recent work below, or contact me to chat about working together.
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Approach
My work is focused on solving both users and business needs. I used qualitative and quantitative methods to uncover insights that lead to conceptual solutions for clients within multiple industry verticals. I have developed entire brand systems, enterprise-level websites, B2B products, and mobile experiences for consumers. Each project uses data to hypothesize, testing to validate, and performance to optimize experiences built with multi-disciplinary teams working collaboratively towards a shared creative vision.
Select Projects
DuckDuckGo: Product and Brand Creative
BNY Mellon: Website and Digital Brand
IBM Supply Chain: Product & User Experience
Rackspace: Brand, Website, and Advertising
IBM Grammy CONNECT: AI Driven Music Experience
IBM: Interactive Article Templates
Samsung: Digital Product and Design System
Verizon Wireless: Product Experience and Brand
IBM: Iconography
Verizon: AI driven switching via Facebook Messenger
Samsung: Collections Website Experience
Verizon Wireless: Switchers Online Experience
Audi USA: Website Design
MAC Cosmetics: Product Design
MACK Trucks: Website Design