MAC Cosmetics
My Role: Design lead
Designer: Stacy Kelly
www.maccosmetics.com/index.tmpl (view on Mobile device)
MAC Cosmetics has a long history of distinct visual style. In addition to that it also has a distinct online experience, one that needed to be translated into Mobile. I inspired a team of designers in developing a mobile site for MAC that reflected the personality of the online shop while not sacrificing any of the e-commerce functionality.
Mobile landing screens reflect the visual art direction of the desktop site
Product pages have complex e-commerce functionality, allowing users to dive into each product before they buy.
Project Highlights
Led design in developing unique mobile site experience
Facilitated client presentations and creative discussions
Provided research on mobile best practices for use in our design application
Incrementally launched new mobile site features based on user needs using Agile development
Worked with engineers, designers, project managers
Prioritized workload for design team based on bandwidth and designer availability
Led QA with engineers and designers