Samsung Collections
My Role: Creative Director
Design Director: Ben Bartfeld
UX Designer: Sean Hackett
A new initiative to bundle and sell products that enable specific lifestyles for users, Samsung Collections represent a bold new look for the brand. It was my job to lead a team of Visual, XD, and video editors to develop the dot com collections experience. This also included working with our brand team on photography style, tone, and video aesthetics.
The first collection we used to build our experience was the "Go" collection. This group of products emphasized the freedom that can be experienced through Samsung's flagship phone, the S7 and the larger ecosystem benefit it carries with it.
“Go” Collection
"Move" Collection
The Move collection focused on products that aided in physical activity.
Project Highlights
Led designers in the development of visual and experiential concepts
Worked with Visual Designers, Copywriters, and XD in the structuring and messaging of pages for dot com
Helped translate campaign video for use on the web
Led client presentations and workshops in the planning and development of user journeys for dot com